How can you:

- easily benchmark website’s search engine optimization?
- estimate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track SEO progress quickly.

For a site promoter, data is the single most strong tool. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with information, neither clients nor the industry will take you seriously.

2. Information tells you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your own data to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your business.

I am all for automation in my business because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your search engine optimization progress fast and easy, just like thousands of search engine optimization marketers do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization application reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are vital for SEO reporting, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit data

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